i don’t edit my blogs

I don’t edit my blog posts.

It’s quite the opposite when I work on pieces for my clients.

Once I’m finished with a piece for a client, I put it to the side and don’t look at it again for a day or two. Then, I print it out and edit the old fashioned way – with a pen. Reading the piece out loud, I mark up as I go. Once I’m finished, I make all the corrections on the electronic copy. If the piece is long or a complicated topic, I’ll print it out and hard-copy edit again. Or, I’ll read through the electronic copy, making additional edits as I go.

Depending on how extensive the piece is, I can spend up to an hour editing. I don’t rush. Sometimes I’ll put it to the side and sit on it for another day or two. I find that giving myself space from the piece clears my head and gives me additional clarity. Most of the time I’m able to go back and catch things I missed, make additional edits improving the flow, or realize something that made sense when I wrote it no longer does.

Giving my clients exceptional work isn’t just so I can continue to have a business, but it’s also what I expect from myself. Spending extra time editing and making sure what I submit to them is perfect is simply part of the job. It helps ensure I’m adding quality pieces to my portfolio, and it keeps the client happy.

However, when I write my own blog posts, I feel differently.

On my own blog, it’s important to me to be authentic. To be real, and honest. I write like I’m having a conversation with you because that’s how I want you to feel. And by editing and re-writing, I feel I lose some of that authenticity and spur-of-the-moment conversation feel.

This isn’t something I’ve always done. When I first started my blog, I felt like everything I wrote had to be perfect because I wanted people to trust that what I’d create for them is perfect. But over time I’ve found that there is a separation between my work for my clients and writing for my blog, and there are different expectations.

Building a relationship with my clients is critical to both of our success. If you want to see my portfolio of my professional work, and learn what you’d expect if you hired me to write for you, go to callahancommunication.com/portfolio. But if you want to understand me as a person, what I represent, why I do what I do, and why you should trust me to help you with your digital marketing, read my blog.

tips for staying organized

I live in a small house. I have a desk set up in our spare bedroom, but it’s used more for stacking and storing things than an actual working desk space. I also work a full-time job on top of freelancing. Within my business, I’m juggling anywhere from 2-6 clients, providing different deliverables (some I provide content, others I run their social media).

How do I stay on top of everything? How do I stay organized? How do I ensure no assignment, meeting, or email slips through the cracks?

While I’m definitely not perfect, I definitely pride myself on my organization. I’ve always been a paper planner user, list maker, and time scheduler. Though obsessive in my high school and college days, my organizational skills and attention to detail have definitely played into my professional success.

Now is more important than ever to stay organized while working from home since thousands of people are home, trying to balance work and life while in the same space.

Here are a few tips I’ve learned over the years that help me stay organized with my clients and workload.

  • Use a planner. I religiously, and probably somewhat obsessive compulsively, use my planner. Like an actual paper, bound planner. I enjoy the physical act of writing my assignments, meetings and appointments. I carry it with me in my laptop bag or purse, and every morning look to see what’s happening for me that day. Then, throughout the day, I check or cross items off as they get done. I also use stickers and highlighters for the important due dates and things I can’t miss.

    Whether you use a paper planner, the calendar on your phone other electronic device, or a planner app, do whatever works for you. Try and be sure to log everything, including assignments, deadlines, meetings, and other time-bound information so nothing gets lost in the shuffle of life.

  • Time block your day. Creating a routine is important if you’re working from home. I like to get up, shower, make a cup of coffee and check my emails and messages. Then I review my planner and lay out what I have to do for the day. I try to estimate how long each task will take, or dedicate the appropriate amount of time.

    Be sure to schedule breaks and lunch. By creating time blocks and focusing on one assignment at a time for a specific period of time, you’re more likely to be able to stay focused and get work done.

  • Color code. I color code with my planner. You may color code per client, by day, by task, etc. Do what works for you. I have different colors for different parts of my life – my full time job, my business, my personal life, etc. Each is a different color, so when I look at my planner each morning, I can see what needs to be done (or is scheduled) for each part of my life. It helps me easily determine if I need to move or bump things, reschedule, etc.
  • Make to-do lists. I love to-do lists. There is nothing more satisfying than being able to cross something off a list once you complete it. I’ve even been known to add something to a to-do list just so I can cross it off. Seriously, though, write a list each morning of everything you HAVE to get done that day. Then, create a separate list of things you COULD get done that day if you have time. Start at the top, and work your way down. Or, start with the easiest/quickest task and work up to the longer or more difficult ones.

    However you decide to complete the tasks, check it off when you’re done, and at the end of each day, look at all you’ve accomplished. I find that creating lists, especially when you first sit down to work, can help you focus your day and what you have to accomplish.

  • Use a content calendar. When I’m working on items for my own business, I stick to my content calendar. Each month, I write out what I will blog and post on social media about each day. Then, every morning, I review what is being posted that day, or decide what I need to write next for publishing.

    By determining at the beginning of the month what will post, I’m able to keep myself more organized, avoid repeating topics or posts too close together, and help stay on track with blog creation. Content calendars are great tools for planning your blogs, social posts, email sends and other content production.

  • Don’t be a hoarder. This one is hard for me. I keep EVERYTHING. You should see what I have to go through when I move. However, it’s important to not be a hoarder when it comes to your business or freelancing, because that’s how things get lost and overlooked.

    Obviously keep the important things, like invoices, receipts, paperwork, contracts, etc. Organize it all by client in file folders or on your computer. But when it comes to other things, like edited drafts of blog posts, to-do lists from six months ago, notes on clients or other scraps, get rid of it! Do a daily, weekly, or at least monthly purge of your paperwork and desk to ensure you’re keeping and organizing what you need, and getting rid of all of the other clutter.

  • Turn off technology, including web browsers open simply for surfing. Obviously the laptop or phone you’re using for work doesn’t count, but avoid checking your phone messages, checking social media, scrolling through your personal email, playing Candy Crush, watching Netflix, and anything else that could be a distraction. If that means putting your phone on silent, or keeping it in another room, do it!

  • Avoid multi-tasking. It’s scientifically proven that there’s no such thing as multi-tasking. I still have a hard time believing it, because I feel like I’m good at it, but that’s what they say. While you’re working through your daily to-dos, don’t jump around from one to the next, because by the end of the day you’ll have done a little bit of a lot of things, and probably not ‘completed’ anything.

    Also, trying to do other things like watch videos, talk on the phone, and even listen to music (especially if it has words) can be so distracting. If you’re set out to work, do the task at hand and avoid anything else that can be a distraction. This will make it more likely you’ll get done what you need to be done.

  • Separate clients and assignments. In the past, I’ve had up to six clients at once. That’s six clients to work with, who are sending me emails and assignments, with different deadlines, and different means of communication (email, Upwork messages, text, etc.) Let me be the first to say it’s easy for clients or assignments to slip through the cracks, or deadlines to pass without submitting work.

    I’ve found it helpful to have a different folder for each client where I save all of the work, a separate email folder that automatically funnels emails in from that client, and client assignment lists with due dates. When I’m creating my to-do list, I go through and check who has assignments due first, who needs worked on, and what needs to get done before anything else. It’s helpful to do what you can to keep all clients and assignments separate so you don’t get confused and forgetful.

  • Don’t procrastinate. I’m the first to admit I’m the queen of procrastination. In high school and college, you’d find me writing papers, studying and completing assignments the night before, or even the day of, the due date. I used to say I “worked better under pressure.” While this is true, and I think a skill I’ve perfected because of my journalism and news background, it’s not necessary or conducive to a positive work from home environment.

    Procrastination causes stress, and things can more easily slip through the cracks. Especially as a freelancer, you can’t miss deadlines. Avoid waiting until the last minute so you don’t have to worry about getting things done, or worse, forgetting assignments. 

 

What are your favorite tips for staying organized and productive while working from home? Comment below!

establishing rapport

Rapport. It’s the key to positive communications and interactions with your clients. Who doesn’t agree that it’s easier to work with someone you get along with, you can connect personally and professionally with, and you enjoy talking to or being around?

Having a positive rapport with your clients can make the difference in your relationship. It can mean continuing or ending a contract. It can mean an increase in rate or workflow, or decrease in assignments. For you, it can mean enjoying working for a client, or dreading having to log hours with them.

When you are freelancing, client relationships are critical for your reputation and career. However, it can be difficult to establish rapport and a positive relationship when you’re primarily working through email, text or even over the phone. Through my interactions with clients, I’ve gathered some tips to help me along the way.

  • Be personable. After all, you both are people. While remaining professional, take time to get to know them. Find common ground. Is this their full time job or a side gig? What do they like to do in their spare time? Do they have a family? What is their passion or hobby? Share with them why you’re passionate about what you do, and try to connect on any common interests or information. Talk to them like they are a person, because even though they are giving you a paycheck, they are ultimately the client.

    Being personable and building a relationship beyond simply sending assignments back and forth can help establish a solid, trusting and long-term relationship.

  • Be honest. If you’re going to miss a deadline, tell them. If you aren’t sure what exactly the assignment is, or what their expectations are, ask questions to clarify. If you have too much on your plate and have to pass on an assignment, or terminate your relationship with them, do so.
    Don’t let the client suffer if you have too much on your plate, or don’t waste their time with a project they aren’t happy with because you didn’t understand expectations. Honestly is always the best policy, and nine times out of 10 they will appreciate it, and you can likely continue your relationship in the future.

  • Be respectful. Your client is trusting you with a part of their business. Whether you’re creating content, emails, social media, videos, graphic design elements, or something else, you hold a piece of business – and likely even profit – in your hands. Be respectful of their time and dollars, and their trust in you. Make sure you provide what they are expecting, meet deadlines, and deliver nothing but you’re best. Communicate openly and honestly, and speak respectfully. You are each other’s clients – they have chosen to hire you, but they are a client of your business. Make sure the relationship is mutually beneficial.
  • Record all conversations. This is to protect both of you. By recording all phone or in-person conversations, and keeping all written record via email, text or messenger, you can help ensure each party understands exactly what you are providing. This should include record of any and all assignments, deadlines, expectations and budget.

    It’s also helpful to save any information they send you, such as brand guidelines. Having these to reference throughout your relationships will ensure you continue to meet expectations.

  • Start the relationship with a kick off call. While face-to-face is ideal, in many freelance cases it’s not possible. Even if most (or all) of your business will be conducted digitally, it’s important to talk to your client via a kick off phone call. This give you an opportunity to interact with your client, introduce yourself, and show some of your personality.

    Use this time to learn about the client, understand how they work and their personality, and outline specifically what they are looking for and how you will be working together. Talk about what you will charge for deliverables. Talk about what specific deliverables are, and timeline expectations. Make sure to also clarify when and how you will communicate throughout the relationship.

  • Provide as many ways to communicate as you feel comfortable. Open lines of communication make client relationships easier. The easier you make it to contact and communicate with you, the better for both of you.

    Personally, I work via Upwork messenger, email (designated to clients), and I give my cell phone number to clients who I feel comfortable doing so, though I prefer to communicate via text if they are going to reach out that way. You may want to consider getting a business cell phone and number to text and call with clients on a non-personal number.

  • Be competent and provide exceptional work. Unfortunately, most freelancers are expendable. There is always another freelancer or consultant who will charge less money or have more “experience.” Spend time thinking about what sets you apart from those people. What makes you different? Why should clients hire you, especially when they can hire someone else to do the same thing at a cheaper price?
    Once you get the contract, providing exceptional work will prove they made the right decision in hiring you, and they will hopefully continue providing you with work. Once you’ve worked for them for a time and have impressed them with your skills, ask them for a referral or review on your website or social media. Perhaps they can write a testimonial for you to post on your website. Prove your worth, and continue proving it!

    Thant being said…

    Go above and beyond expectations.
    The best way to build trust with your client and keep them coming back for more is to go above and beyond their expectations. If they want a project in 7 days, finish it in 5. If they want a blog article, ask if they’d like a preliminary out line to ensure you’re on the right track. If they want one month planned of social media posts, do so as quickly as possible (while still providing exceptional work!).

What tips do you have for building rapport with clients? How do you establish the relationships, get hired, and maintain the contract? How do you make yourself stand out and keep them coming back for more? Let me know in the comments!

reflecting on 2019

2019 was my first year as a business owner, and I’ve spent the first week of 2020 reflecting on last year and making plans for accomplishing my 2020 goals.

Owning this business has been a fascinating journey so far with so much more to come. Here are a few things I learned in my first year as a freelancer and consultant, and a few tips for others trying to do the same!

  • I filed with the state of Kentucky on January 2 to become an LLC. I worked with Incfile.com which helps verify your name, prepare and file articles for your state, give you a registered agent, provide free tax consult, and more. Honestly, other than the filing process, I didn’t use them too much. However, I absolutely recommend others to use it for the filing process – it’s definitely worth it.
  • I spent time developing a contract and invoice template, business brochure, building my website, and hiring a designer to create a logo. If you’re just getting started thinking about being a freelancer or owning a business, there are dozens of things you should do to prepare.

TIP: Don’t be overwhelmed! Do research. Read books and blogs and follow other business owners who are doing or have done the same thing you are working toward. As you read, write down a list of everything they suggest or recommend you develop or have (contracts, invoice, business cards, website, etc.) Work through your list and prioritize those that need done first, and do one thing at a time!

  • I got my first client in January! She’s a small business owner (personal trainer) who has relied on me for the past year to run her social media strategy. We’ve found great success, including significant engagement on her page and even leads and sales for her business.

TIP: DON’T RUSH. Don’t hurry to get your first client until you are completely ready. That client is taking a risk taking you on as a new business – don’t burn them! It’s tempting to run out and start pitching, but you need to remain credible through the process. Make sure you have your stuff together (or at least enough stuff) that you feel confident in being able to produce quality work, on time.

  • I spent January finding balance. Balancing my Upwork clients and business clients, my full-time job and my business, work and personal life, and developing business materials that I would need to be effective.

Embrace the fear. Let go of perfection. Allow yourself to fail. Welcome the obstacles. Give yourself over to your passion with every fiber of who you are. And wake up every day and recognize you chose to build something amazing.

  • My dad passed away the first week of February. This threw a wrench in the ability to focus and work. But I learned a valuable lesson – life happens, and no matter how much you plan or try to be prepared, something is bound to get in the way and mess it up. 

TIP: If something throws you off track, make a “Regroup and Reassess” list. Write 10 things you need to do personally or professionally in the next 7-10 days to get you back on track, and work through that list. 

  • Part of being a working professional is staying current in industry trends and continuing education. While you could take a college course, you can also find certification courses online (free or with cost) to help you learn and grow. Three certifications I worked on last year were ANA’s Content Marketing Certificate Program, Google Analytics Certification, and Hubspot’s Inbound Marketing Certification.
  • February was when I started understanding freelancer’s guilt. Being a freelancer, especially in addition to working a full-time job, takes sacrifices that sometimes I don’t want to make. But to build my portfolio and make a paycheck. those sacrifices are necessary. Apparently, though, feeling guilty is normal and common!

TIP: Read guiding the guilt for some tips on how to ditch the guilt and make the most of your freelance career. 

  • March was when I started budgeting and figuring out how much money I need to make and save to be able to freelance full time. It can be daunting to consider cost of your reoccurring monthly bills, health insurance, emergency fund, savings and other estimated costs you’d run into working on your own. It can be intimidating, and you may feel like you’ll never make it. But, once you break it down into numbers, calculate your hourly rate or number of clients you need, it doesn’t seem as daunting!

TIP: Make sure you understand all of the expenses you’ll run into as a business owner or full-time freelancer. Don’t forget about self-employed taxes, business taxes, health insurance, business costs (like supplies, business cards, website and domain costs, etc.). Do research or talk to an accountant to help you keep everything straight. 

TIP: In whatever way works for you (whether it’s an app, website, or Excel spreadsheet), make sure you track all of your incoming and outgoing dollars. Also save all receipts that are related to your business. 

  • I realized towards the end of 2019 that I wasn’t ready to jump on the full-time freelancing train. I’m a saver, and I was nervous about the budget I felt like I didn’t have. I spent time mapping out what I needed to do to make it happen within the next one, three and five years. I considered my bare minimum monthly budget, researched additional ways I can generate a passive income stream, and thought about what my backup plan would be if I did take the leap and it didn’t work out.

TIP: Just because I wasn’t ready doesn’t mean you aren’t! If you’ve done the research, calculations, budgeting, and thought fully through what your plans are and could be, don’t be afraid! But always be sure you have a backup plan, whether it’s falling back on additional savings, getting help from family, or going back to work full time. 

  • In 2019, I also signed my first paying business client. I had to generate my first statement of work and invoice to an outside client not through Upwork. Honestly, it was scary! I was so afraid I was doing something wrong, or not doing something I should be doing, or invoicing or contracting wrong. But I did it, and it gave me confidence to continue to do it!

TIP: Consult an attorney and accountant before you sign on your first client. Work with a business attorney to make sure you statement of work/contract is sufficient, and your invoice structure protects you. Talk with an accountant to make sure all of your income is taxed appropriately, and you pay taxes the way you should!

2019 was a crazy year. It was a year of growth, excitement, heartbreak, learning, frustration and joy. I can’t wait to see what 2020 brings me and Callahan Communication! Thank you for reading, and for continuing to support my business!

new year’s resolutions

Yes, I’m one of the millions of people who makes New Year’s resolutions each year.

I’m also one of the millions who usually gives up on those goals one, three or six months into the year.

I don’t go crazy with my resolutions. Like, instead of saying I want to lose 30 lbs., I instead say I want to eat healthier, get in the habit of exercising, and feel better about myself. I try to keep them general to help increase my chances of success. (I recognize that’s the opposite of what they teach you about setting goals, but in this scenario it seems to work better for me.)

A lot of people look at the new year as a fresh start.

#newyearnewme

In just a couple of days, we will be entering a new decade. And I can feel big, great things coming my way.

2019 was rough. It certainly had it’s ups, but it also had some of the lowest downs I think I’ll ever feel. And I’m determined to take everything I’ve felt and learned right into 2020 and make it one of the best years yet.

A few of my 2020 professional-bucket goals include:

  • Five consistent freelance clients throughout the year.
  • Complete fulfillment (and perhaps a promotion) at my existing job.
  • Re-focus building my business with the ability to be solely reliant by 2022.
  • Build my blog and brand, and continue providing timely, exceptional work for my clients.
  • Earn at least two certifications in a marketing field.
  • Become more educated in business ownership, finances and accounting.

I’ve already begun planning my content calendar and social media post calendars for myself and my clients, and committing to building my client list as much as I can handle. I’ve already set several personal and professional goals for myself, and written out my plan for accomplishment.

  • Submit 10 proposals per week for clients.
  • Have three consistent freelance clients by March 31.
  • Have five consistent freelance clients by June 30.
  • Commit one hour per day to my business – whether it’s for myself or a client.
  • Finish one certification by April 30.
  • Finish second certification by November 30.

I also want to commit to journaling at least one time per week, reading at least one book per month, and setting daily intentions. These are all things I have done in the past and have fallen out of habit, and I strive to re-commit to them next year.

For a few months, I fell out of love with my business and my work. But recently, I’ve fallen back. I thrive when I’m writing. I glean excitement from working with prospective and existing clients. I feel accomplished and proud when I complete an assignment. It’s a different kind of fulfillment the I get from my day-to-day job, and something I want to continue feeling for a long time. It’s also something I want to re-focus on building and creating in 2020.

2020 will be my year. It will be a year for my business and brand, my clients, and my success. What personal or professional goals are you setting in 2020? Share in the comments!