I first created a Facebook profile in 2008 after I moved to a new high school. Not gonna lie, while I rarely post, I check it almost every day – both from a personal and professional standpoint.

Twitter followed a couple years later, though I rarely used it. Pinterest was always fun to use, inspiring my future house, kids, wedding, wardrobe, and other things I loved. I didn’t create an Instagram until around 2014, but I only posted a handful of photos to it and don’t use it today except for my business page.

LinkedIn, however, I got into in the early 2010s… and it has been my favorite social media channel to date.

Sometimes, people look at me weird when I say that. But hear me out.

Not only does LinkedIn allow you to connect professionally with those you’ve worked with in the past, keeping up to date with their careers, but you can also connect with (or follow) professionals and professional organizations you admire. Or, even professionals you don’t know, but from whom you can learn about your industry or topics of interest.

You can share articles, white papers, studies, websites, portfolios, webinars, and other forms of education and connection to which you can soak up and learn from. You can join groups around specific topics or industries, and learn from and connect with other professionals.

There are no perfectly-posed photos, drama between friends, or rampantly-spread fake news or politics (unless you follow those sorts of things, which I do not).

I’ve found books to read, people to follow, webinars and certifications to watch or take, inspirational videos or motivational articles. I’ve learned about my industry. It never fails that every time I scroll through my LinkedIn feed, I see something that I want to read, watch, click on or learn more about. I often screenshot things or copy links and send to coworkers or friends in my industry.

I also think it’s a great place to share my own knowledge and information about my business.

Also, it’s obviously a great, organized and easy way to showcase your past jobs and talent for future employers.

No matter what stage or industry your career is in, I encourage you to get on LinkedIn. Chances are you probably already have a profile but aren’t active on it. Get more active. Post your thoughts, share posts, spread information and knowledge.

Because as School House Rock taught me, knowledge is power.