What does Callahan Communication LLC have to offer?

WHY DO YOU NEED CONTENT?
Whether you are looking to raise brand awareness, drive traffic to your website or store location, or increase product sales, content marketing is one way to set yourself apart from your competitors and stand out in the crowd. Content marketing gives you the chance to tell your brand story and build a relationship with your audience, helping you get closer to your business goals.

Content marketing:

1. Improves your brand reputation and builds trust
2. Influences conversions
3. More content = more visibility
4. Shows off your subject matter expertise
5. Gives your customers what they want
6. Drives funnel conversions
7. Supports other marketing strategies

WHY DO YOU NEED A SOCIAL MEDIA PRESENCE?
Having a robust, engaging social media presence, or lack thereof, can make or break a business and its reputation. According to the Pew Research Center, more than 70% of the public uses some type of social media. This has increased from just 5% in 2005. YouTube ranks at the #1 social platform spot with 70% of adults using it, followed by Facebook at 68%, Instagram at 35% and Pinterest at 29%. Roughly 3/4 of Facebook users, and 3/5 Snapchat and Instagram users visit these sites at least once per day.

It’s also reported that 74% of shoppers make buying decisions based on social media rankings and reviews.

If you don’t have a social media presence, you are declining to reach a significant percentage of potential customers. Many people use social media channels, like Facebook, as they would Google to research companies, products and services. They use engagement on the channel, timely and informative information, and customer reviews to make purchasing decisions. And that’s why it’s important to have a social media marketing strategy in place to ensure consistent and quality engagement and lead generation.