guiding the guilt

Week 23

Last week I read an article on LinkedIn by a freelancer sharing the surprising feelings she’s experienced since becoming a freelancer. One feeling she talked about that really resonated with me, though I didn’t really recognize until then, was guilt.

There are a lot of emotions I’ve had since I started this freelance journey: excitement, pride, nerves, stress, motivated, determined. But one emotion I’ve consistently had, and feel almost every day, is guilt.

Guilt because on top of working 40 hours a week, I spend an additional 20+ hours working instead of spending time with my family. Guilt because there are times I should be writing, but instead I choose to read or watch Netflix. Guilt because when I spend an evening writing, I don’t have time to clean the house, do the laundry, or take care of the dog. Guilt because some weeks I don’t make enough time during the week to log my hours, so I have to spend the whole weekend catching up instead of doing fun things with my partner. Guilt because I haven’t done anything for my own website in weeks because I’ve been focusing on my Upwork clients.

Being a freelancer, especially in addition to working a full-time job, takes sacrifices that sometimes I don’t want to make. However, to build my portfolio, and make a paycheck, those sacrifices are necessary. So how do I get beyond feeling guilty?

I decided to do a quick Google search to see if anyone had any tips out there to help. Turns out, there are more than 1.3 million results to “Feeling guilty as a freelancer.” Apparently, this is very common! So if you’re resonating with this post, don’t feel bad – you’re not alone!

Here are some tips I gathered from a variety of sources to ditch the guilt and make the most of your freelance career:

  1. Establish your own routine. If you work a full-time job – like me – you are probably only working nights and weekends for your clients. But as long as you are getting the work done, whether it’s by working two nights or seven, that’s what matters. Don’t miss deadlines and always produce quality work, and your clients have nothing to complain or worry about. It doesn’t matter when or how you’re getting it done.
  2. Improve your time management. If you’re sitting at your desk multi-tasking for five hours a night, that’s not being productive. Put your phone away, close your browsers (except ones you need for research), shut the door and turn off any other distractions. You can probably get more done in two hours than you had been in five. It’s a proven fact that multi-tasking is not possible or productive. So instead, spend time focusing on your actual work and you’ll spend less time doing it.
  3. Know your self-worth. If a client is constantly emailing, texting or calling you, being unreasonable, or making demands beyond what you’re getting paid to do, drop them! Not every client is right for you, and have confidence in yourself that you don’t have to put up with the wrong ones. The beauty of freelancing is choosing your clients and work, so if you don’t like one, move on to the next! This may take additional time and energy at first, especially if you don’t have clients lined up on a waiting list, but it will be worth it in the end.
  4. Up your rates. If you’re earning more money, you can work less hours. If you’re just starting out you may not be at that point yet. But if you’re working on a platform like Upwork, experiment with different applications for clients. Try increasing your rates for a couple applications and see if you can get a bite. It will take time to figure out your sweet spot, but the more money you make the better for you and your time.
  5. Know when to say no. If you’re already feeling overwhelmed, don’t take on additional clients. While a greater paycheck and one more client on your portfolio list is tempting, it might be what sets you over the edge. Learn to balance the clients you do have, and once you get that down, then consider taking on another one. Or, if a client that you’re really interested in or pays well contacts you, consider taking them on and dropping off one of your current ones. Only you know the relationship you have with current clients, and the benefits bringing a new one on would bring. But don’t be afraid to say no!
  6. Figure out what works for you. Don’t compare yourself to other freelancers. Maybe they freelance full-time and don’t have to worry about 40 hours of their week being spent at a corporate desk. Or perhaps they’ve been doing this for 20 years while you’re just starting out. There will always be someone out there doing better and making more money than you. You won’t be there in the beginning – it took them years to get to where they are now. You’ll get there eventually!
  7. Find your support team. Mine is my parents and partner. Yours could be family or friends. Maybe you just have a dog. Whoever or whatever it is, make sure you surround yourself with at least one person who will cheer you on and support your efforts. Find your person to cry to when you’re overwhelmed, celebrate your wins, and talk you down from the ledge when you’re feeling guilty. It’s difficult to do this alone, and having someone to talk to can help you work through your feelings – good and bad.
  8. Find a mentor. While you shouldn’t compare yourself to other freelancers, finding one to talk to can be helpful. If they are farther than you on their journey, they can give you tips for how to build clients, balance your work and life, and get through the guilt hump. They can give you advice and guide you through challenges and feelings. They can also help you be accountable. Share with them your goals, and explain how or why you did or did not accomplish them. They can help you through roadblocks or be your cheerleader.
  9. Keep a journal. By writing down your thoughts and feelings, even just to yourself, you may be able to talk yourself off your own ledge. Writing can help you work through your priorities, give yourself advice, or provide enough distance from yourself to have clarity. Write like you’re writing to a friend. Give yourself the advice you’d give to someone else in your shoes. By writing about and thinking through your emotions, you can find the cause of them and tackle the issues at the root.
  10. Put yourself first. If you don’t put yourself first sometimes, you’re going to burn out quickly. Finding a work-life balance is critical to avoid stress – and then you’ll be no use to anyone. If you burn yourself out, you’ll struggle with continuing to build your business, which will hurt both you and your clients.

Freelancing is challenging, but no one said it would be easy. Working through the different emotions, understanding them, and recognizing ways around or through them is part of the process.

 

furthering my education – for free!

Week 22

Part of being a working professional is staying current in industry trends and continuing your education.

I don’t necessarily mean taking college courses or earning degrees. For me, continuing my education happens by reading business books and blogs, watching webinars, taking free courses online, and following industry groups on LinkedIn.

One thing I became particularly interested in this week was certification courses that may help me not only further my education, but build my professional profile and portfolio.

My job has a subscription to the Association of National Advertisers (ANA) and earlier this week I was browsing webinars, conferences and courses they offer. I stumbled upon a Content Marketing Certification course, originally $499, that I can access, take and complete for free. Why have I not been taking advantage of this? What other opportunities are out there?

When I’ve applied for jobs in the past, there was always a place to list any professional certifications I have. I’ve always left this blank and figured it didn’t apply to me. Well surprise – it  can and does apply to me! And it won’t cost me an arm and a leg. A quick Google search produced several marketing-related, free certifications I can take advantage of. (There are plenty more that have a cost, but I’ll be taking advantage of the free ones first!)

  1. ANA – Content Marketing Certificate Program – free
  2. Google Adwords Certification – free
  3. Google Analytics Certification – free (I’ve actually already done this)
  4. Digital Garage: Fundamentals of Digital Marketing – free
  5. Hubspot Content Marketing Certification – free
  6. YouTube Certification – free
  7. Hubspot Email Marketing Certification – free
  8. Hootsuite Social Media Marketing Certification – $199; $249; $999

I love learning and growing professionally. I’m looking forward to tackling each of these and becoming an expert! There are probably hundreds of hours of work in that list, but it’s worth it when I can use the certification as leverage to build my client book or secure new career positions in the future.

Do you have any marketing certifications? Which would you suggest?

when life gets in the way

Week 21

On February 4, 2019, my dad passed away.

My best friend, adviser, sounding board, and biggest supporter – gone after a two year battle with multiple myeloma.

Since January 28, I have either been living in a hospital or hospice facility, or trying to get my life together and back to normal. So far, this is proving to be a much larger challenge than I originally anticipated. Things seem kind of out of focus, overwhelming, and difficult to act upon.

But when the devil whispered “You can’t withstand the storm,” I replied, “I am the storm.”

These past few weeks I’ve learned a valuable lesson. Life happens. Things get in the way. No matter how many to-do lists you build, calendars you keep, schedules you check off, and plans you develop, something is bound to get in the way and mess it all up. It can be little, like missing a deadline, or huge, like a family tragedy.

The problem is, life doesn’t wait. I still have clients that need hours logged and articles written. I still have social media posts and strategies to carry out. I still have dozens of items on my own business to do list. And no one is going to do those things for me!

So while I grieve and adjust to life without my dad, I’m going to make another list. My “Regroup and Reassess” list. I’ve written 10 things I need to do personally or professionally in the next week to start getting my train back on the track and conductor in gear. While I don’t expect life to go back to normal, or be easy, I have expectations from my clients, and myself, I plan to uphold.

It’s easier when I remember – I’m doing this for my dad. Sure, it’s something I’ve always been interested in and wanted to do, but he’s the one who pushed me, believed in me, and supported me. If not for his encouragement and pride, I wouldn’t be where I am. So when life gets in the way, I’ll just build a bridge over it!

So here’s to killing it with current clients, welcoming new clients, and progressing with my business.

“If a hurricane doesn’t leave you dead, it will make you strong. Don’t try to explain it, just not your head, breathe in, breathe out, move on.” – Jimmy Buffett

finding balance

Week 18

“It’s not about convincing people that we are worth spending their money. It’s about convincing ourselves that our business is worth all of the effort, all the pain that it takes to make it work and thrive.” – Dana Malstaff

This week was a busy week for me. In addition to the Upwork client I’ve been writing for since October, and my new client under Callahan Communication LLC, I welcomed another Upwork client last week. Though it’s for minimal weekly hours, it’s a great feeling to be building my book of business and writing different content pieces.

Honestly, I think it was the confidence boost I needed to verify to myself that I’ve been heading down the right path.

That being said, most of my week was spent writing and developing social content – I logged about 22 hours!

That’s in addition to working 37.5-hours a week at my day job. And balancing life, like cooking, exercising, cleaning, laundry, running errands, taking care of the dog, and sleeping. People work 60+ hour weeks and make it work – so I’m making it work too! But going from so much free time to essentially none has caused a significant change in focus.

I’ve had to be more intentional with how I spend my time.

For example, typically I lie in bed for about half an hour after I wake up while waiting for my partner to shower and get out of the bathroom. Recently, I’ve been taking advantage of that time and exercising in the mornings instead of after work! Then, I can schedule time in the evenings to keep myself focused on what’s important. For example:

  • 4:30-5: Get home, take care of Coco, put in load of laundry
  • 5:30-6:30: Cook dinner, eat, clean up kitchen
  • 6:30-7:30: House chores
  • 7:30-9:30: Upwork
  • 9:30-10:30: Write, work on business

It doesn’t seem like much, but even in its simple state it helps me focus and get work done.

Also in my planner I use sticky notes to write out the top three things I need to accomplish that day. Every morning I spend a few minutes reflecting on the previous day and whether I got those top items done, and if not, what prevented me from doing so.

I appreciate structure. And as you are building your freelance side hustle,  you have to be organized. More clients = more time you need to dedicate. But one thing I have to keep reminding myself is even though I need to get work done for these clients, I need to make time to work on my own business. I can’t stall progress!

This week I…

  • Provided feedback for my logo so the designer can finalize it.
  • Worked on finalizing my Customer Service booklet.
  • Wrote and uploaded two blog posts.
  • Finished Climb Your Own Ladder (referenced last week).
  • Did some research on establishing a virtual business address (stay tuned next week for an update and how-to).

Unfortunately, I didn’t actually cross anything off of my ever-growing business to-do list. I think these next few weeks will be about finding balance between my life, my side-hustle, and my business – and I’m looking forward to the challenge!

Don’t get me wrong – I’m still working on adding one more client either through Upwork or my business. That will put me at a place I feel good about, and can ride until contracts are completed.

I’ll get there, and if you are feeling this way, I’m confident you will too. You’re taking big steps and doing something you’ve never done before – so be proud of that. While sometimes it feels like you’re swimming through the ocean with your eyes closed, the water will eventually become clear!

Embrace the fear. Let go of perfection. Allow yourself to fail. Welcome the obstacles. Give yourself over to your passion with every fiber of who you are. And wake up every day and recognize you chose to build something amazing.

starting as an intern

Week 17

I’ve begun week 17 of freelancing, week 2 of being a business owner.

Still chipping away at my to-do list, but as Dana Malstaff puts it in her book Climb Your Own Ladder: Become the CEO of Your Own Business, I’m just an intern in my own company. I’m starting at the bottom, and I have a long way to go.

The next several weeks to months are going to be spent learning, developing, and understanding what it means to own and run a business. I’ve been reading some entrepreneur and marketing books, getting some basics in place and planning how I’m going to execute building my client portfolio.

One saying I’m reminded a lot of is “Don’t let perfection impede progress.” So if this is where you’re at, get out of that hole. Right now, it doesn’t have to be perfect. You are going to learn, grow and optimize as you bring on clients and move up the ladder.

Some things I focused on this week include:

  • Hiring a graphic designer to develop a company logo.
  • Launching and sharing a business Facebook page; developing and scheduling posts through February.
  • Developing Rate Tier sheets (to use as a tool to share rates and what each tier of service includes).
  • Writing a booklet Taking Care of Your Customers: Tips for Exceptional Digital Customer Service on Social Media Platforms (I’ll include this in my pitch package as a freebie to prospective clients).
  • Developing a time tracking sheet, both for my own use and for clients. (It’s very basic – just an Excel sheet with columns for the Date, Time Started, Time Stopped, and Working On. This will help me track how long each step in the tiers takes so I can adjust my pricing in the future if necessary.)
  • Developing a “Kick Off Meeting Sheet.” (I’ll use this in a first meeting with a client to learn about them, their goals, and how I’ll be able to help.) Questions on the sheet include:
    • What are your business goals?
    • What are the primary services/products you offer?
    • What are your competitive advantages you have over your competition?
    • What are your marketing goals?
    • What challenges are you facing?
    • Where are there gaps in your business?
    • Hat are market/business trends you see or you could face in the future?
    • What are the things going right?
    • How are you hoping I’ll help you get to your business/marketing goals?
    • What are your budget restrictions?
    • Are you looking for ongoing support? Or just initial strategy/training/support?
    • What are timeline goals/needs?

In addition to Dana’s book, I read The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd by Allan Dib. Neither of these books are highly technical, but they serve as good reminders of focuses and tasks, as well as encouragement for this stage in this new business that I’m in.

Exciting enough, I do have my first official client under Callahan Communication LLC!

I’ll be developing and implementing a social media strategy for a family member who just started her own personal training business. Even though I’m doing the work pro bono, I’m going to walk through all of the steps as I would with a paying client so I can practice and see where I need to adjust and improve.

I’ve also begun gathering my list of prospective clients. I have an Excel document with names and contact information of local businesses who I think could use support on social media, and noting where there could be a content marketing cross-sell.

This week I’ll develop an email template for an original pitch, and put together a pitch package for when I pitch in person.

I’m still learning and developing, so I’m not rushing pitching to new clients yet. With my full-time job and my Upwork contracts, I’m already working 55+ hours a week, so I need to make sure I’m balancing work for additional clients with time to actually build the processes and procedures of the business.

All of this while having a regular life with my family, exercising, eating healthy, reading and journaling, and working on my other goals for 2019.

I will say – I’m being intentional in everything I’m doing. I’ve developed a good system to schedule my time, prioritize tasks, and focus. And I have endless support from those around me. And I’m still excited! It is overwhelming the number of things to learn and do, but I feel confident when I get these initial things checked off and my first client on the ground I’ll feel more confident.

My advice would be DON’T RUSH. Don’t hurry to get your first client until you are completely ready. That client is taking a risk taking you on as a new business – don’t burn them! It’s tempting to run out and start pitching, but you need to remain credible through the process. Make sure you have your stuff together (or at least enough stuff) that you feel confident in being able to produce quality work, on time.

My other advice is read as much as possible. Follow industry leaders, join groups on LinkedIn, download or buy books about starting your own business, building a brand and marketing yourself. Read and learn as much as you can from those who have done this before you! Avoid their mistakes, emulate their successes, and take note of the important things to remember!